Small business owners are busy, fact. Whether you’re riding solo or part of a team of twenty, day-to-day tasks and putting your customers at the top of the list can be time consuming to say the least. If you ask any business owner, growing their company and improving their image is extremely important, but where do you find the time? Where do you start?
1. The Sign That Hangs Above Your Front Door
If it’s backlit with florescent tubes it looks like it’s from the 80’s. You wouldn’t let your house look like this so why would you let your business? L.E.D accent lighting and some raised lettering will get you up-to-date, and provide you with the image you want your customers to see – modern and cutting edge!
2. Business Cards
These get dated faster than your sign will. If you haven’t re-designed your cards in the last three years, make it a priority. Your business card is often your first impression with a potential customer – it’s a reflection of you and your company, so get a great card designed that has a unique quality such as silk laminated, spot UV, foiled or plastic, and hand it out with Confidence.
3. Your Vehicle
Personal or company, any vehicle you drive is a moving billboard, and for a lot of small businesses with tight budgets, a vehicle wrap provides some of the best branding value out there. If you run a mobile business this is especially important. Like your business card, this can be the first impression a customer has of your company, so make it a good one!
4. Your Showroom
Whether it’s a trade show, your office, or a retail space, it’s the place you interact with your customers, and it should reflect the quality of the product you’re offering. Stop buying those ready-made “special tags,” and throw away all the cheesy free signage you got from your vendors, and start doing it right. Have your sale tags highlighted with your logo and website or Facebook page, and have your vendors send you some images that you can have printed and personalized. You’ll be amazed at the difference, and your customers will have the confidence of a structured and organized chain, with the warm personal service of a local business.
Your branding should be consistent – everything from your sign to your marketing material should have the same look and feel. The best way to do this is to find a designer you trust and stick with them.